Fresh From Reality: A juicy new campaign is here

We’re pumped to announce not one, not two, but three films coming to a smartphone near you very soon...

So pumped, in fact, you'd think we were on a natural sugar rush (and to be fair, a lot of juice was consumed during filming).

Say hello to ‘Fresh From Reality’, Eager’s brand-new campaign celebrating real people who show up with real energy. Just positively juiced people doing good things in the name of friendship, community, and family.

These aren’t polished ads with perfect smiles and pre-written scripts. We're simply bigging up the people who turn up, pitch in, and pour themselves into whatever they do—just like we do with our juice.

One film's already out in the wild and we’ve kicked things off with Fresh from the Bench — featuring a 6-a-side football team made up of the boys from the viral YouTube and Instagram collective, The Block Report. We’re happy to report that they’re just as full of banter on the pitch as they are in your feed.

They brought the boots. They brought the laughs. We brought the juice (and plenty of it.)

Let’s just say a few oranges didn’t make it out in one piece.

What’s Next?

This is just the beginning. 'Fresh From Reality' is our love letter to the people who keep it real and who are just always there when you need them. 

We’ve got more feel-good films on the way that’ll have you smiling, sharing, and sipping along with us. So stay tuned.

Head over to our Instagram to watch the boys in action.