Fresh From Locking In: Every gamer needs their juice boost.

We're buzzing to drop the next chapter of Fresh From Reality, and this one's celebrating the real MVPs of long raids and intense gaming sessions. No, not the gamers but the parents. Because while the kids are locking in, battling bosses and chasing high scores, someone else is battling the real challenge... keeping snacks stocked, glasses filled, and energy high. They’re the ones making sure no mission ends with an empty cup.

Say hello to Fresh From Locking In, the last film in Series 1 of Fresh From Reality, our campaign celebrating real people who show up with real energy. So if you haven’t tuned in yet, now’s the time. 

Gaming is hard work... long hours, fierce competition, and zero loo breaks... but hydration matters. Nobody wants to suck straw, and it’s the parents making sure there's fresh juice at the ready, keeping the game (and the gamers) alive.

Fresh From Locking In is our shout-out to them. The quiet heroes behind the console, sliding in with a carton just when it’s needed most. Because every great gamer has a parent in the background making sure they never run dry (and if it comes with an impressive platter of crisps and sausage rolls then great!).

This time we're here for the die-hard gamers, the ones who's heads are always in the game but never too focused to notice when a cold, fresh juice magically appears beside them. 

The kids brought the skills. They brought the hype. The mums brought the juice (and an impressive platter of crisps and sausage rolls).

What’s Next?

We’ve got more positively juiced stories on the way that’ll have you smiling, tagging your mates, and maybe even calling your mumsy 🫶

Head to our Instagram to watch the latest film.