Fresh from Bossman: All roads lead to the corner shop

We’re back with another feel-good instalment from Fresh From Reality, our campaign dedicated to real people, real stories, and that unmistakable real energy. Our ode to the unsung heroes of everyday life. This time, all roads take us to a familiar destination - the corner shop - and the local legend we lovingly call Bossman.

Forget supermarket superstores. The real heart and hustle live behind the counter of your local shop. Bossman isn’t just there for the snacks - they bring a bit of banter, a story for every aisle, and, more often than not, a local tip-off or a laugh when you need it most.

Say hello to Fresh From Bossman - our ode to the MVPs of the high street, the ones keeping communities moving, cupboards full, and spirits (alcoholic and personal) high. It’s a film about the people who run the corner shops that keep communities ticking. The shelves might be wobbly, but the vibes? Rock solid.

Not just a shop. Not just a shopkeeper.

Ever walked in for bread and walked out with a friendship? Or popped in for milk in pyjamas at 9pm and found exactly what you needed - plus a cheeky chat about the neighbour’s dog? That’s Bossman energy. Stocking cleaning supplies and seven kinds of batteries, just in case … and knowing your usual without asking.

With Bossmen, there’s no closing hours for positive energy.

Fresh From Bossman is our way of saying thank you to the ones who’ve always shown up. For the late-night cravings, the forgotten milk, the emergency birthday candles.

It’s not about selling juice in every corner shop (we’re currently only in a select few anyway). It’s about celebrating the people who are the corner shops. Those who bring community, connection, and conversation (sometimes more than you bargained for) and always when you need it most.

Just like us, they show up. Just like our juice, the energy they bring is impeccable.

What’s next?

More stories. More smiles. More people doing good in their own way.

Fresh From Reality is just getting started - join us for the ride over on our Instagram.

Feeling inspired? pop by your local corner shop today, pick up a drink (or start an Eager subscription if you’re feeling a little lazy…)